Bathtub Refinishing Marketing

You're great with a spray gun.
That was never the problem.

The problem is the call you can't answer mid-job, the estimate that goes cold in an inbox, and the customer who finds your competitor first. We don't sell you software — we hand you the business side, already running, so it stops costing you jobs.

Bathtub refinishing marketing, built by someone who actually refinishes tubs. Most marketing agencies that say they serve refinishers are really remodeling agencies — their whole playbook is tuned for $20,000 bathroom remodels, not $400 reglaze jobs. The keywords are wrong, the pricing is wrong, the follow-up is wrong. Mangrove is different because it wasn’t built by a marketer. It was built by Oscar, who’s run Bathtub Pros in Southwest Florida since 2013, and every tool here — the website, the SEO, the AI estimate, the automated follow-up — got proven in his own shop before it ever shipped to anyone else’s. If you refinish bathtubs, tile, or countertops and you’re losing jobs you should be winning, this is the marketing system built for exactly your trade and exactly your ticket size.

What actually changes for you

Right now The phone rings mid-job. It goes to voicemail. That lead calls the next guy.
With Mangrove Every call answered and qualified — 24/7, even while you spray.
Right now Your estimate is a generic PDF sitting unopened in a homeowner's inbox.
With Mangrove Each customer gets a personalized estimate link with a before/after of their own tub.
Right now Someone searches "tub refinishing near me" and finds your competitor.
With Mangrove You show up first — on Google and in AI search — in every town you serve.
Right now You're a one-man shop — and online, you look like one.
With Mangrove You look like the most established refinisher in the county.
Right now You finish a great job and never ask for the review or the post.
With Mangrove Branded review requests and social posts go out automatically — every single job.
Two products you won't find anywhere else
Flagship product Industry-exclusive

Snap. Send. Close.

EstiClose

Go live in 10 minutes.

Close more jobs with visual proof — not a better sales pitch.

EstiClose pairs an AI before/after render with a personalized, fully branded estimation package. Snap the customer's "before" photo and EstiClose generates a photorealistic "after" — then wraps it in a branded estimate, on its own slug URL, that looks like your shop built every pixel of it. Sixty to ninety seconds, start to finish. The customer sees exactly what their tub will look like before they ever have to say yes, books straight off the page, and never leaves your ecosystem. After the close, the same branded experience runs automatic review requests that lift your rating.

Proven: Bathtub Pros — a Southwest Florida refinishing shop — went from a 40% to a 70% close rate within three months of putting every estimate on EstiClose, and lifted their average ticket by $110.

Bathtub Pros before and after refinishing job

Photoreal after, in seconds

AI turns the before photo into a stunning, realistic after.

100% your brand

A personalized estimation package — your logo, your shop.

Done in 60–90 seconds

A finished branded estimate before you leave the driveway.

They self-book

The customer books straight off the estimate page.

Branded review capture

Review requests fire automatically after every close.

A real screen recording: a photo of a tub, a finished estimate, no cuts.

Flagship product Not available anywhere else

TubPost

Your worst marketing habit, turned into your easiest one.

Social media is every operator's weakest spot — the thing that never gets done. TubPost ends that. Snap your jobsite pics. Dictate the story in your own words, no typing. GPT polishes it into a caption that actually sounds like you, driven by your own "your style" prompt. Then it auto-posts to Instagram and Facebook with your watermark baked in, and one-click publishes to Google Business Profile — fully compliant with GMB's post rules.

Talk, don't type

Dictate the job in your own words — done.

Sounds like you

GPT polishes to your own "your style" prompt.

Watermarked & posted

Auto-posts to Instagram & Facebook, branded.

GMB-compliant

One-click Google posts that follow the rules.

A real-time screen recording of a post going out.

The rest of the system, ranked by impact
1

Web design

Cornerstone

Why: It's the cornerstone — every other system you run points a customer back to it.

For you: Built to convert, so your traffic turns into booked estimates instead of bounces.

2

Pipeline & follow-up

Biggest upsell

Why: Leads go cold without follow-up; the pipeline keeps every one warm right up to estimate-sent.

For you: The automated touch-ups around the estimate are where the big upsells get won.

3

Done-for-you social

Why: Social only works on consistency — the one thing a busy operator can't keep up.

For you: A branded calendar runs without you, keeping you top-of-mind on every feed.

4

SEO & AIO

Why: Most refinishing searches never scroll past the first names they're shown.

For you: You get found first — on Google and in AI answers — across every town you serve.

5

Ad management

Why: Ads only pay off when they're run to a real cost-per-job, not vanity clicks.

For you: Predictable paid leads, managed by an operator who spends like it's his own money.

6

AI voice agent

Why: The phone rings when your hands are full — and a missed call is a lost job.

For you: Every call answered and qualified 24/7, then fed straight into the estimate.

7

A2P 10DLC registration

Why: Carriers silently filter business texts that aren't properly registered.

For you: The follow-up texts you paid for actually land in the customer's inbox.

Why bathtub refinishing marketing isn’t remodeling marketing

A remodeling agency optimizes for “tub-to-shower conversion” and “walk-in tubs” — high-ticket searches from homeowners ready to spend $15k+. A refinishing customer is a different person making a faster, cheaper decision. They want their existing tub to stop looking tired, this week, for a few hundred dollars. The marketing that wins that customer is built on visual proof and speed, not luxury positioning and long sales cycles. Mangrove is built for the refinishing customer — and for your margins.

Plans & packages

Three systems, real prices. Hosted by us and month-to-month, or finance your own site and own it outright. No setup fee, ever.

Plan A

The Foundation

$297/mo

Hosted by Mangrove · month-to-month · cancel anytime

Get found, look established, and quote like a pro.

Includes

  • Conversion-built website
  • Hosting & maintenance
  • Local SEO & AIO
  • EstiClose estimation system
  • Includes 100 AI estimate renders/mo — $0.25 each after.

Book a strategy call →

The full system

Most popular

The Winners Plan

$497/mo

Hosted by Mangrove · month-to-month · cancel anytime

The whole machine running at once — get found, close, and stay in front.

Includes everything

  • Conversion-built website
  • Hosting & maintenance
  • Local SEO & AIO
  • EstiClose estimation system
  • TubPost social autoposting
  • Pipeline & automated follow-up

Includes 100 AI estimate renders/mo — $0.25 each after.

Book a strategy call →

Plan B

The Engine

$297/mo

Hosted by Mangrove · month-to-month · cancel anytime

Close the leads you already get and stay in front of them.

Includes

  • EstiClose estimation system
  • TubPost social autoposting
  • Pipeline & automated follow-up

Includes 100 AI estimate renders/mo — $0.25 each after.

Book a strategy call →

Want to own your site outright?

Every hosted plan keeps your site on our infrastructure. If you’d rather own it, finance the build and it transfers to you when it’s paid off — you pick the term, just like a vehicle. Longer term, lower payment.

  • 12 months — +$165/mo on top of your plan
  • 18 months — +$115/mo on top of your plan
  • 24 months — +$85/mo on top of your plan

Your site stays with us until payoff, then it’s yours. Your marketing system keeps running either way.

Refinishing business diagnostic

Find out what your shop is leaving on the table

Fourteen straight questions about how your shop runs. At the end you get an honest revenue estimate — backed by industry numbers — the plan that fixes the biggest leaks first, and a branded sample estimate built from your answers.

Step 1 of 14 0%

"I still have the t-shirt. Stained, dirty, and I earned every mark on it. That's who builds your tools — a refinisher who's done the work, not a marketer in a suit."

Proven in our own shops first: bathtubpros.com · fortmyersbathtubrefinishing.com · capecoralbathtubrefinishing.com · naplesbathtubrefinishing.com · plus a seat in the PBRA, the refinishers' association we built and run.

Bathtub Refinishing Marketing FAQs

What is bathtub refinishing marketing?

It's the websites, local SEO, lead follow-up, and estimating tools a bathtub refinishing business uses to get found by homeowners and book more jobs. Mangrove provides it as one connected system, built specifically for the refinishing trade.

How is it different from bathroom remodeling marketing?

Remodeling marketing targets $20k+ projects with long sales cycles. Refinishing is a few-hundred-dollar, fast-decision job, so the keywords, pricing, and follow-up are all different. A remodeling agency running your shop is using the wrong playbook.

Will this get me more bathtub refinishing leads?

Yes — through a conversion-built website, local SEO across every town you serve, and a 24/7 AI agent that answers calls you miss. But leads are only half of it; EstiClose then raises how many of those leads you actually close.

What is EstiClose?

EstiClose is an AI tool that turns a photo of a customer's worn tub into a photorealistic "after," wrapped in a branded estimate they can book from in 60-90 seconds. Bathtub Pros went from a 40% to a 70% close rate after putting every estimate on it. Plans include 100 AI estimate renders a month, $0.25 each after that.

How much does it cost?

Systems start at $297/mo, hosted and month-to-month with no setup fee. The full Winners Plan is $497/mo. Prefer to own your site? Finance the build over 12, 18, or 24 months and it's yours at payoff. Take the 14-question diagnostic above for the exact plan that fits your shop.

See what this would do for your shop.

Free strategy call. We'll show you exactly where you're losing jobs — and what we'd fix first.

Speak with Oscar →

or call us: (941) 404-2426